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You’re thinking, “Okay, if it’s so obvious, why are you writing a blog about it?”  Well, why are you reading a blog about it? Okay, jokes aside, it’s because I truly think sometimes the most simple parts of running your business can feel unnecessarily overwhelming. And I bet you’re here because you’ve hit a wall […]

Crafting Strategic Copy To Win Attention It’s easy to fall into the trap of believing that an About Me page on a website should be about you, the service provider. I mean, aren’t you the “Me” in the title? Yes, but actually… no. Your potential clients need to be the main character on every square […]

And Why is it Just as Important as the Product You’re Launching? Yup, I said what I said.  Launching a new product or service is an exciting time for any business. But there’s one aspect of the launch that often gets overlooked – the copy! Launch copy, also known as pre-launch content, provides critical information […]

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My passion for literature, history, and travel - coupled with marketing experience - gives me that je ne sais quoi that allows me to craft copy that is thorough, smart, and persuasive.

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I'm Kathryn Butler